A Message from Our COO

Founded in 1983 and headquartered in Osaka, Japan, Capcom is a video game company with the development and technical capabilities to create high-quality content, or intellectual property (IP), and which owns numerous popular brands. We aim to do more than deliver our content globally; we are looking to expand our business using our Single Content Multiple Usage strategy, with which we leverage our content across various different media.

We have set the medium-term goal of achieving 10% operating profit growth each fiscal year. Looking further ahead, to ensure ongoing sustainable growth, it is essential to further strengthen our development system to consistently produce top-class content in addition to bolstering our marketing systems by incorporating a local approach. We’re aiming to achieve our long-term goal of 100 million units of annual software sales by increasing global expansion and penetration of the Capcom brand.

The global game user population as of now is over 3.1 billion and the global game market is expected to continue expanding, estimated to grow to over 250 billion dollars by 2028. Since the 2010s, Capcom has focused on digital sales and support for the PC platform, enabling us to sell our game content in over 230 countries and regions, far exceeding the traditional home video game market. However, of the aforementioned 3.1 billion game users, we estimate that the number of PC and home video game users is about 1.5 billion, a figure that still gives us ample room to grow.

We have amassed a wealth of global sales data following our shift to digital sales in the 2010s, based on which we carry out pricing and marketing strategies. Going forward we must improve the accuracy of this, and will do so by pursuing the aggregation and analysis of data collected through initiatives such as CAPCOM ID, which we will utilize to enhance our promotional activities. Additionally, for markets expected to grow, such as those in the Global South, Southeast Asia, Latin America, and the Middle East, we will focus on expanding brand awareness over the next five to ten years, rather than merely pursuing immediate sales.

To expand brand awareness, implement pricing strategies, and at the same time understand the characteristics of each country and area, we need to further increase our marketing personnel and strengthen the organizations at our overseas subsidiaries. As there is high demand in emerging countries for catalog titles with lower prices, we look to further develop these markets by analyzing the timing of purchase and implementing effective marketing.

We are moving forward with movies and television shows that utilize our IP as these quickly and effectively convey the world and appeal of our contents to people who are unfamiliar with them; we look to utilize not only major theatrical releases, but also video distribution services and other means. Additionally, as a part of our expansion into related businesses and sponsorship activities, we will focus on title collaborations in the licensing business, the licensing of our popular IPs in mobile games, as well as our Arcade Operations and Amusement Equipments businesses, which contribute to the expansion of our game brands in Japan. In the eSports business, we have been hosting the CAPCOM Pro Tour annually in up to 160 countries and regions since 2014, and in 2025, we will hold the finals at the Ryogoku Kokugikan Arena, aiming to continue to invigorate the esports market both domestically and internationally.

As part of our social contribution activities for local communities, culture and technologies, we will exhibit an interactive attraction titled Monster Hunter Bridge at the Osaka Healthcare Pavilion’s XD Hall, a facility where visitors can experience the future of entertainment at Expo 2025, Osaka, Kansai, Japan.

Increasing Capcom’s brand recognition means increasing the number of people who enjoy our content. This is in line with our corporate philosophy of being "creators of entertainment culture that brings you smiles and stimulates your senses."

To achieve this, it is crucial to continue refining our content to the highest global standards and remain a preferred choice for users. We will strive to contribute to the further development of the game industry as a leading company.

We humbly ask our stakeholders for their further guidance and encouragement as we move forward.